Women with new clothing line created by the famous Lacoste. Give a touch of sportswear to all your outfit with Lacoste.

While the Lacoste brand was originally a clothing line and a set of accessories and fragrances dedicated solely to men, today it tends to feminize. Founded in 1933 by Andre Gillier polytechnic and the famous tennis champion Rene Lacoste, the house was propelled to the front of the stage with polo “Model 12-12″ mesh decorated with the famous green crocodile, derived from the nicknames of the man crocodile or alligator attributed to René Lacoste during its heyday in 1927. In the 1990s, the brand was equated with street style of young boys in the suburbs, which dulls a little the image in the eyes of the customers original composed of aristocrats and people from high society. To raise the profile of the company, the house holds in 2007 a modeling contest called “Second Life” that the integration back into their original world.

LACOSTE new communication campaign
LACOSTE also appears as a new concept of communication set up by the house. To revive the brand, Lacoste organized concerts and parties in the hippest places in France and the United States. This system aims to compete with other big brands like Puma and Adidas, who also organize live sessions by inviting stars internationally renowned. LACOSTE offers comfortable clothing and L! VE LACOSTE to wear when you go out into town for one of the most trendy urban look. The new sportswear line for women is available in stores Lacoste at very attractive prices suited to small budgets.